products for operations staff, plagued by real demand cannot reach users? When demand research can not really understand what the user needs? Can not grasp the needs of users will not achieve the transformation of products to increase sales. There is no pseudo demand in the world, the so-called pseudo demand, but the real needs of operators of users, understanding is not in place, mining is not deep enough. Well, how do you tap the real needs of the user? Then 99click will share the experience with you on this issue.
There are many
ways to understand the needs of users, to analysis from the user’s point of view is to analyze from the perspective of product, but no matter from which perspective, is to analyze a series of user behavior based on. Through analyzing the active search behavior of users on the website, the user’s needs are deeply dug. In this regard, we need to do a good job in station search analysis.
first through the station search analysis, to understand the user’s search behavior data
analysis of search, analysis of the user on the site of the active search behavior, and then analyzes the needs of users, such as users find what information on the website, what products, the search results are satisfied, whether the formation of transformation.
as shown in the following picture:
through the figure above, we can see the inside search analysis, let us clearly understand the user’s search data, each page, each keyword search results. These data directly reflect the quality of the layout of the web page, such as the placement of the goods, the use of advertising, etc., with these data, we can optimize the site.
secondly, in station search analysis provides data support for website operation optimization
provides data support by analyzing the user’s search behavior, adding content / categories to the user, optimizing the structure of the search results page, and optimizing search recommendations. We take the "Keywords" as an example, through the analysis of user search behavior, to understand the set of "key words" search frequency, the highest frequency of what search? A user to use the keyword search results are satisfied? The site’s search function if there is a problem, how to optimize and so on. As follows:
from the above picture, we can see the search keywords conversion data, such as browsing, click through rate, conversion and transformation of the number of users and other data indicators. In the above picture, you can see that the keyword settings are not ideal, and the data indexes are very low. At this time, you need to analyze the reasons and optimize the keyword settings according to these data.
generally speaking, the search terms of the amount of browsing, users, users, and the average number of users to search (the amount of search does not search the number of users), a comprehensive analysis of search hot, high frequency keywords, >
Powered By Impressive Business WordPress Theme