I think the purely tourist SNS is doomed to fail for the following reasons:
1, tourism is not a regular demand. Most people go out only one or two times a year. During the period, the formation of will, data collection, delineation of suppliers, implementation of purchase, experience sharing, together, will not exceed two months. The average tourist community is unlikely to form such stickiness as Facebook, Kaixin, or even 5GME. Tourism itself is not enough to support a cohesive community. Feed generated by friends in the travel community is not enough to be a source of content for the community.
2, high viscosity tourist community also has, usually professional level, Alice class. These communities are more lively, but they are a small minority. It is very critical to the service and very picky about the price. It’s hard to make money out of them. Their experience does not serve as a reference to ordinary tourists.
3, travel information, users look for when they need, looking for attention is content, rather than content to provide the main body. SNS’s information architecture is not good enough for search engines. – SNS is unfriendly to search engines, and allows search engines to include only operational issues (you can choose not to shield spiders). A more central and fatal problem is that SNS is difficult to cross link content and filter the essence of the content.
4, SNS users spontaneous tour, sounds beautiful, the probability of actual success is too low. There are successful cases in the professional Alice community, but it is difficult for e-commerce to make money from these cunning donkeys.
so, I think the travel community is doomed to fail in a purely SNS way. Only by turning tourism into an application of SNS, or by turning SNS into an application for the tourist community can there be a chance of success.
04 May 2021
04 May 2021
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