investor analyst, Dongchuan,
After the Spring Festival
advertising bombing, Chen EC, 80 upstart entrepreneurs label, clung to the young jumei.com CEO.
however, the rapid expansion in the supply and service capacity collapse makes this electricity supplier company criticized, Chen ou can recognize whether, in excellent marketing help, jumei.com needs to make the service to keep up, only in this way, Chen EC can be more understanding and respect, or early ornate masks the party has been mercilessly tear consumers.
Chen, Europe for more than two years to participate in the more than 70 program
"CEO Chen Ou" brand is indeed a beautifully packaged goods. Born in a good family, has a strict tutor, and good education background, with many people dream of Standford MBA from young people, 80 upstart entrepreneurs label, no doubt on the jumei.com "CEO Chen Ou" brand positioning is accurate and successful.
but the star of the successful positioning of CEO has two sides: utility is usually bright, once the wind sways grass is likely doomed eternally.
is the jumei.com Chinese created in the teeth of the storm, the largest cosmetics vertical electricity supplier jumei.com, Chen EC to create a miracle. But in a sudden and large marketing success marketing, he was quickly involved in a Chinese Internet arena of war, in the face of network speech, human pupae of rivals, just enter the arena of slings and arrows, 80 entrepreneurs Chen Ou somewhat bewilder.
said, Chen Ou became famous as a warning for the future, we must face the reality.
according to statistics, since October 2010, Chen Ou has participated in more than 70 different media programs. From 2011, Chen ou and Han Geng began to appear in double mode endorsement of the subway, shooting Chen Ou personally photographed for the company "for their endorsement of" 80 ad caused a strong resonance, the network launched Chen EC imitation boom. Chen ou the next emerging in Hunan TV "happy girl", Tianjin TV’s "you", he also worked with Zhang Zhaoyang and other famous entertainment star entrepreneurs to join the "every day", in the show, Zhang Zhaoyang is "cute Metrosexual", Chen Ou is "after 80 entrepreneurial upstart".
Chen Europe, whether it is chosen media platform, or program form and content, are very particular about.
if it is for marketing results, Chen Europe on the entertainment program to occupy the vast majority, because jumei.com users are very consistent with the Hunan TV audience. And if you build CEO personal brand, financial and public service programs are more appropriate.
did some interviews in 2010, but >
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