"double 11" before the arrival, has quite a strong smell of gunpowder. China electricity in the urban market space is saturated, in addition to overseas, these rural blue ocean market, rival sites are becoming the electricity supplier who snatch cake.
Ali, Suning resorted to "Ping Beijing battle"
Alibaba said that in 2015 the "double eleven" will appear new ways to achieve seven brand upgrade, upgrade, upgrade, upgrade, product category upgrade, upgrade, play Festival service upgrade, upgrade to spread, "double eleven" to create a world with music "global carnival".
Alibaba said, all channels will become the highlight of 2015 "double eleven". Ali and intime, Suning nearly 10 million lines under the store to carry out in-depth cooperation, launched the "shops Tongqing great in strength and impetus" activities, from marketing, customer management, customer service, logistics and other aspects of the business entity to celebrate the "double eleven help".
is known to all, Beijing is the base of Jingdong, base camp. Just a few days ago, Alibaba CEO Zhang Yong announced that this year the "double eleven" headquarters from Hangzhou to Beijing, this is Ali "double eleven" to start the first time in 7 years. Previously, Ali has announced that Tmall headquarters will move from Hangzhou to Beijing.
in the "double 11" Beijing conference ", this is Su Ning full cooperation with ALI after the first" double 11 ", we use" double 11 "flat Beijing campaign plan", with the online peer Jingdong comprehensive benchmarking." Sun Weimin, vice chairman of Su ningyun group said, as long as consumers Suning buy expensive goods than the Jingdong, the sellers "three times, two times the punishment, informed the cabinet", to ensure that the price advantage.
it is understood that Suning will provide for Ali line stores and distribution channels and customer service service, and Ali and hold together, can enjoy the online publicity, Ali interaction and membership benefits of big data marketing.
addition, Ali’s old ally intime will continue to integrate with ALI depth. Last year the double eleven period, intime opened 49 stores nationwide for the first time to try and Tmall channel member system, each day intime department store traffic reached 900 thousand, sales of more than 200 million yuan, to the store and the number of sales grew more than 3 times, the day a total of 3000 online consumers online under the single spot to pick up.
tasted the sweetness, this year’s double eleven period, intime all physical stores and Tmall will open up the entire channel, to achieve the Tmall intime price, Tmall intime goods". Online and offline is not a confrontation, but not a substitute, integration, sharing, win-win situation is the commercial direction of the wind vane." Intime business CEO Daniel Chan stressed.
e-commerce analyst and investor Li Chengdong said that this year’s double eleven, Ali to traffic, Suning supplies and services, will force Jingdong to increase subsidies.
In the face of Ali led to
online and offline retail group against the attack, Jingdong jointly launched the "Tencent Beijing Teng plan can.
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