China’s e-commerce website, Ali, a dominant. Want to share in this balloon like competition in a cup of soup, the electronic commerce website, not out of their skills, how can? Part of the site began to abandon the previous state of the footsteps of Ali, so the network group purchase fire, deepening the industry e-commerce site is rich, comprehensive class the website finally sit still, began to subdivide the website industry. But the Internet industry bubble, perhaps because of a small web design, it may lead to all efforts to cast to the wind. Today, as the world’s factory food network marketing staff, we are also an industry e-commerce sites, and we want to explore the development of the industry needs a few sites".
1: e-commerce website industry classification
contains the industry is too narrow e-commerce website is difficult to develop.
The reason why
has just given the conclusion, but also the author of the world’s food factory in the world during the long period of research work. Not too small e-commerce industry, an industry website covering the industry is very narrow, the audience will be less, the competition will be too large, the odds will be too small, the probability of failure will increase.
some people may not agree with my view that a very detailed division of the site, the target group is more targeted, the industry will be more obvious sense of belonging, which makes sense. But I do not recommend that an e-commerce website has not yet to take this risk, the market does not tolerate a website to slowly train their own customer base.
is another reason, the industry divided carefully website lack sticky membership, will not form a network system for buying and selling one, is not conducive to the expansion of the site trade turnover rate, and lack of loyal members. Do not form a complete supply chain, single supply is not fragmented industry e-commerce sites like this water inventory.
two: Blue Ocean Strategy of industry e-commerce website
do products are aware of a noun, blue ocean and the red sea strategy, in the development of e-commerce e-commerce industry sites, to develop the blue ocean strategy, that is, differentiation strategy. The same or blindly, not to make the site on a sustainable and rapid development of the road, only to strengthen its difference produced slightly consciousness, is likely to win a space for one person, in the electronic commerce website changing not imitation, not vulgar, innovation.
Ali was created at the time, to win in the starting point of the idea, in other words, to win in Ali’s own differentiation strategy. Today’s e-commerce site, if the pattern has been imitated Ali, then the site will develop into a no way out of the dead end. The comparison between the present situation of e-commerce profit in recent years, we will soon find that the electronic commerce website the profit margin in the increase, site reshuffle is also accelerating, after all, to look at the product practicability and difference design, only have the.
18 May 2021
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