friends share a few pictures, and outlines what information you most dislike the circle of friends, a lot of people the answer is "advertising", "purchasing" or "derivative", which tells what information companies want to do business in the micro? The first step is how to deal with these "offensive" or how to let users do not.
benefits, micro business is facing market crisis
Robin Li said, now a lot of O2O are in the burn, but this year and just the rise of electronic commerce is the same. Royal Anber to say, micro business is facing the so-called "chaos" and "crisis", it is any kind of industry to a certain extent a product of the rapid development and diversification, diversification, and always in a variety of industries in the production of gray welfare do not behave to.
micro providers are now facing the crisis is that many brands have joined the competition greater
zero cost, the effectiveness of the fast characteristics lead to more and more brands into the field of micro business, to the old brand Suning, Foxconn, Haier and other traditional businesses, jumei.com and other vertical electric business giants, small individuals, brands more and more, the competition is more and more big, but it is worth noting that not all brands have a good micro business.
cognition of the derivative is not comprehensive, directly in the circle of friends through micro mall sellers, sellers what, form a simple and the pattern, and the circle is very small. This led to the formation of the first micro business crisis: more and more do not play micro business brand into the chaos of the micro business bureau.
In addition to
will not play micro business outside, the brand are still facing more problems: user habits, the attitude of the tail end of the electricity supplier, etc.. This seems to be summed up to "do not understand the micro business" in a column, but also the traditional brands are more common problem, for some well-known brands are concerned, the user’s shopping habits still remain in the official website, Tmall, Jingdong, or store flagship store, it is difficult to micro taking on a school.
and brand often want to use derivative and other types of business channels, to create a "best" retainage sale channel, for profit reasons, in the third channels to lower prices without interest, not lower prices and no official advantage status, led brands who love complete clearance purposes electricity supplier channels.
In addition to the
crisis, micro business is still facing greater development direction
from the Royal Anber amber own success derivative experience, micro business is definitely not only for a short time, Nothing is right. business channel money, but in all kinds of chaos, will usher in a new development direction.
is to do channels or do products. Faced with more and more savvy consumer groups, companies want to make a breakthrough in the micro business, we must recognize a rule: micro business is not a simple sales channels, but a product can do efficient platform.
can also be refined roots and small scale high profits.
04 May 2021
04 May 2021
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