believe that the medical station had a friend who had feelings, most of the medical stations are optimized based on the auction, that is, the optimization is carried out around the auction. This is why most of the friends said the medical station is difficult to optimize the reason, because everyone’s focus is only on the bidding. But is this really the case? Is the search engine marketing just
medical sites friends have such a philosophy, optimization is only a secondary, even competition where no optimal set of members of the group, which leads to more and more medical website optimization we looked down, today focus on search engine optimization problem guard.
for the medical website, this is a sensitive industry, so most of my friends talk about the blog marketing, forum marketing, email marketing, marketing mode is not very good, but for micro-blog and WeChat marketing marketing you to try is relatively small, after all push to send value content (for example, activity preferential information) or less, and most of the medical websites are specialist form of marketing, so the target audience has some limitations. So we are keen on search engine marketing. The search engine marketing is mainly to optimize and bidding. So why do we attach importance to the price and the extrapolation and ignore the optimization?
one: the auction proceeds faster.
talk about the auction, I believe we all know that the medical industry is the most competitive bidding. Why, because the profit is relatively high, the ratio of income and pay is considerable, so most of the website operators love directly on the bidding, this direct guidance is the most intuitive, but pay attention to the quality and marketing of the landing page, the Advisory Service and enthusiastic services is also crucial.
competitive advantage is very obvious, but it is also a consumption of relatively large projects, because the investment may not what big returns, plus the night closed for non working time will have no small impact, because of fierce competition, so many times we are not very willing to bid, but had to bidding.
two: the overwhelming pattern of extrapolation.
for website optimization projects, we believe that health is the most important extrapolation (as for the hair every day how many believe made friends very clearly, according to a friend he said, up to two days to register a new account, re think advertising degree in A5. It is precisely because we use this overwhelming pattern, there is always a message to be seen by patients. Naturally, there will be a transformation.
The advantage of
extrapolation is also obvious. And we send advertising speed is quite fast, this is not much to say. However, it is important to identify the platform.
three: site optimization defeat where?
for the optimization of the loss of medical sites where, I believe that everyone’s point of view is different, the guardian will focus on a few points to the big and
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