China government is trying to change the long Chinese of cheap goods and cheap image line, new image, marketing Chinese manufacturing and service to the world China obviously, and this government group purchase tide direction stampede in no brand, draw further apart, all kinds of goods and services, low-cost, low profit, low quality, low customer service is using the group purchase mode to start dumping, some of the group purchase website and aspiring large website group purchase channel is trying to penetrate the store channels, logistics, etc., in order to rebuild a cheaper Chinese.
management scientist Zhu Zerong stressed: from the overall situation, group purchase mode is constitute a potential impact on the economy China, for small business development professional market, complete branding is more disadvantageous, many businesses and small businesses will therefore abandon development of scientific research and development capacity, exquisite manufacturing development quality service ability, professional development of leading brands line, turn into parasitic mode of comprehensive enterprise group purchase, disrupt the market economic order normal competition in various industries and various sectors of the economy. Three products, low-end goods, poor service, do not consider the disposable goods, customer service and the need for careful management of the business enterprise is not short-sighted, only a profit so they poured out of the export, and the export of group purchase pattern is given.
is the leading cause of the spread of group purchase service at a low price, low price, poor, poor customer service as a representative of the new "unfair competition" to many industries, this mode is suitable for the past Chinese cheap goods flooding conditions, but not suitable for Chinese now need to enhance the brand image and brand ability conditions. Zhu Zerong said: China the group purchase mode, on the mode of development is with the United States and Europe group purchase model is completely different, Europe and the United States to help small business group purchase the unknown strong brand, increasing sales of goods and services, they carefully select those characteristics, help small businesses with products and services to make improvements, and highlights brand positioning optimization of goods and services, they may also encourage the invention by way of helping the inventor of the product into the market. These countries respect the SMEs passion and creativity and vitality, encourage new, cutting-edge, have the potential of small and medium-sized enterprises to the stage, with particular emphasis on small business niche market, to encourage small businesses to compete with large enterprises on the same stage, these features can not see in China the group purchase website, the Chinese group purchase website as a dumping farce.
Zhu Zerong said: the national commodity, the mode of China once China group purchase is committed to enhance service trade and brand image and position effect, once the normal development of the retail and service industry competition format impact, once to encourage the development of small enterprises to increase employment direction caused adverse effects, the group purchase industry rectification deadline is approaching. Our ears echoed the words of Cafferty CNN: "Chinese product is rubbish", when local self-reliance, group purchase is not normal.
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