we must do a good job in marketing before answering questions, ideas, methods, the completion of the system. What needs to be done? Why? How? How should we do? We should have a clear idea and goal. Directional flow of access to a variety of ways, we are most common to the QQ, search engine optimization, micro-blog, WeChat, Q & a platform, etc..
why do Q & a marketing
ask the purpose of marketing is to improve the company’s product or brand awareness, reputation and integrity. But in integrity, also need the products and services of its improvement is more visibility and reputation. Let our products exposure in front of more target customers, so that more customers understand it, familiar with him, trust him and recommend to his friends and family.
how to do Q & a marketing
1, product analysis
What is the
of our products? What are their special features? Who are our competitors (direct and indirect)? What is the difference between us and them? Why customers buy our products? Why not buy
2, customer research
who are our customers? Where are they? What kind of products do they need? What are their characteristics? What information do they want?
(1) general term
example: goose egg duck’s egg. Generally speaking, short, wide scope of application.
at the same time need to pay attention to the general terms of the region is also divided into common words, such as: Wood eggs, some places called soil eggs, some places called stupid eggs, some places called grass eggs, etc..
(2) brand word
simply means that the word contains the brand, such as: Hirasawa, Ping Chai eggs, the Liujiang River, the Liujiang River, such as stupid eggs.
(3) competing word
is the brand name of competitors. For example: the Liujiang River, the Liujiang River Cordyceps eggs, etc..
question and answer type
all the efforts we have only one goal, that is the brand of product promotion, clinch a deal, otherwise everything is white busy!
so, how to promote it?
our common problem is nothing more than a few
first, comparison class
example: what is the difference between a wooden egg and an ordinary egg?
second, consulting questions
for example: what is the wood egg? Chai eggs have what to eat? Can you do a facial mask?
third, brand reputation issues
: for example, how about a flat egg? Which brand is good,
fourth, target >
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